Marketing quotes from Seth Godin
Never heard of Seth Godin? Neither had I until a few days ago. Now, I’m getting seriously addicted to his blog. The man can write. Every one of his posts make an interesting succinct point and does it in an enjoyable read. Here are some of my favorite quites so far. You’ll probably be seeing more in later posts.
Updated (7-27-08): Added extra quote and corrected grammar in post title
Most people, most of the time, steadfastly refuse to pay attention.
The tragic mistake of demographics and media planning is that they overlook the single most important issue: is the person you’re talking to ready to listen?
– From “Are they ready to listen?”
If you want to enrage customers, just sit idle while they rage against a broken system at your organization.
– From “What do you do when your systems break?”
The world needs fixed-price web podiatrists.
Podiatrists, not doctors.
Doctors do surgery and prescribe expensive drugs and stuff. Podiatrists can just make it easier to get around.
– From “Two simple web businesses”
Here’s my number one fiduciary rule for big brand marketers: The executives involved in approving a sports or entertainment promotion should not be permitted to attend the event.
– From “Promoting the promotion”